Snack Right Super Foods, Inc., doing business as Brad's Raw Chips, is voluntarily recalling certain Brad's Plant Based Crunchy Kale and Brad's Veggie Chips Kale products because they may contain thallium. The company announced the recall on November 2, 2026, and the FDA posted it on November 3. About 25,000 bags, or about 2,097 cases, are estimated to be in commerce.
What's Being Recalled?
The recall covers 2 oz Crunchy Kale bags and 3 oz Veggie Chips Kale bags sold under the Brad's Plant Based name. They were distributed nationwide through KeHE Distributors and United Natural Foods, Inc. (UNFI) from October 2025 to December 2025, and five individual consumers bought directly from the company. The affected products and lot codes are:
- Brad's Crunchy Kale, Original, 2 oz (57g) bag, UPC 813104021679, Lot 33525-1, Best By February 1, 2027
- Brad's Crunchy Kale, Original, 2 oz (57g) bag, UPC 813104021679, Lot 33525-2, Best By February 1, 2027
- Brad's Crunchy Kale, Original, 2 oz (57g) bag, UPC 813104021679, Lot 33525-3, Best By February 1, 2027
- Brad's Crunchy Kale, Original, 2 oz (57g) bag, UPC 813104021679, Lot 34525-1, Best By February 11, 2027
- Brad's Crunchy Kale, Original, 2 oz (57g) bag, UPC 813104021679, Lot 35125-2, Best By February 17, 2027
- Brad's Crunchy Kale, Cheeze It Up, 2 oz (57g) bag, UPC 813104021877, Lot 35025-3, Best By February 16, 2027
- Brad's Crunchy Kale, Radical Ranch, 2 oz (57g) bag, UPC 813104020726, Lot 29425-1, Best By December 21, 2026
- Brad's Veggie Chips Kale, 3 oz (85g) bag, UPC 854615002054, Lot 33225-3, Best By January 28, 2027
- Brad's Veggie Chips Kale, 3 oz (85g) bag, UPC 854615002054, Lot 33325-2, Best By January 29, 2027
- Brad's Veggie Chips Kale, 3 oz (85g) bag, UPC 854615002054, Lot 33425-1, Best By January 30, 2027
- Brad's Veggie Chips Kale, 3 oz (85g) bag, UPC 854615002054, Lot 33525-1, Best By February 1, 2027
Why Was This Product Recalled?
The FDA describes thallium as a naturally occurring metal found in soil that plants can take up. It says acute or chronic exposure at relatively high levels can cause serious adverse health effects, including gastroenteritis, damage to peripheral nerves, and hair loss. In May 2026, the California Department of Public Health advised consumers not to eat certain Brad's Plant Based products after investigating an individual with elevated thallium levels. Lab testing of samples found elevated thallium in multiple varieties. The company says its manufacturing process did not introduce the contaminant. The page reports no illness count for this recall.
What Should You Do?
Stop eating any of the listed products right away and discard them. Refunds are not being offered, and the company asks that you do not return the product to the place of purchase. Check the UPC and lot code on your bag against the list above. Questions go to Alexa Olvera at Snack Right Super Foods, Inc., by email at alexandra@thesnackright.com, Monday through Friday, 10:00 a.m. to 4:00 p.m. Eastern Time. If you believe you had adverse health effects, contact your health care provider.
